Shhh-h-h-h. . .AIW-2 is published! This is no time to be shy.

I’m doing my happy dance. Abraham is over the moon. The second edition of my Amazon best-seller—the Covid edition!—is now available.

But FYI: we’re thinking of this as a soft launch because the official start of the campaign is Monday, March 21, 2022—the first weekday of spring. Spring!  The perfect time to renew and rejoice and remember that as the seasons change, so can we. And so can our strategy when it comes to Covid. The second edition is completely updated and filled with practices to help you flourish.

Adapt and survive. That’s our motto. If I ever get a tattoo, that would be it.

So now we have a few weeks to reach out to friends and family, contacts and colleagues, asking them to please share our good news any way they can. Yes, I’m talking to you. . . 

One thing I’ll be doing these next few weeks is creating a bunch of 30- second promotional videos, something I swore I would never do just a month ago. Using quotes from the new book, I told the team helping plan the campaign. No one needs to see me on camera.  It seemed too pushy, too public, too much of my-face-in-your-face.  Feh. 

Abraham convinced me I was being ridiculous.

Just get your eyebrows done and do it, he lectured me one morning over his bowl of chicken sliders. “This is no time to be shy,” he barked.

And then he agreed to be on camera with me, and that turned me around.

So that’s what we’re working on, collaborating with the wildly-talented Karuna Tanahashi, producing and directing. I wrote a slew of haiku-like scripts—short, punchy, a little goofy—and now it feels like a fun project.

Stay tuned for more news about the AIW-2 videos. And, of course, you don’t have to wait until the first day of Spring to buy the second edition and start reading. If you have any ideas to help us spread the word—especially the words “practice nasal breathing”—please be in touch.  This is no time to be shy.